SEI Investments, a financial services firm located in Oaks, PA, needed to develop an online social media presence for their new product, Goal Investor, an online investing tool and iPhone app that helps individuals plan for retirement. The resulting social media presence included a Facebook page, WordPress blog, Twitter profile and YouTube channel that were all branded to match the look and feel of the existing website and app. The Facebook page was customized so that the user could download the app directly from a custom tab on the page.
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