Merit Preparatory Charter School Marketing Campaign

Project: Merit Preparatory Charter School Marketing Campaign

Client: Touchstone Education

Touchstone Education, an innovate charter school management organization, wanted to develop marketing materials for their flagship school, Merit Prep.  It was important that the materials brand Merit Prep as an innovative, technology-based, and college-focused.  To accomplish this goal, the designs use organic lines and fresh colors to set the school apart from more traditional, primary colors and table-based layouts often employed by educational institutions.  Imagery features students in front of computers and the hand-drawn illustrations and an element of playfulness and fun, reflecting the fact that Touchstone aims to make learning fun for its students.